Personalized demand and design of packaging produc

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Personalized demand and design of packaging products in the information age

in our information age, the demand for packaging products presents a diversified trend. Designers are trying to seek the packaging of goods that represent their taste and express their personality with characteristic packaging products. Therefore, under the uproar of popular thoughts, people began to emphasize the personalization and personal style of products, and put forward the slogan of "personalized product packaging". Consumers showed strong interest in packaging products with innovative design ideas and related to their ideas. The process of purchasing daily necessities has become a process of constantly clarifying personal style. Therefore, the process of design is not just a process of designers using technology and imagination. It is also a process of continuous communication between designers and users to express consumer needs. Designers should fully consider the aesthetic and psychological factors of the users of packaging products to meet the emotional and personality needs of users to the greatest extent, and on this premise, advocate the design to integrate their own personality and style

1 with the increasing consumption level in contemporary society, people's choice of goods has changed from meeting demand to satisfying demand, which means the end of the era of mass production and conformity consumption, the arrival of the era of consumers' pursuit of personalized goods and personalized shopping, and in the production field, we can only produce various personalized products in small batches for different consumers. Therefore, our product design and packaging design, We should also keep up with and adapt to the arrival of such an era. The so-called "personalized design of packaging products" refers to the packaging design of personalized products and commodities for small batch production under the conditions of buyer's market, market segmentation and target audience differentiation. A new product with personality should show its unique external form and internal structure to consumers in the market, attract consumers' attention and interest with its unique use and use value, and stimulate the emotional love and purchase motivation of consumers who should use hydraulic oil with high viscosity in summer. German products and packaging design are well-known all over the world. First of all, its unique product design cycle is short, and it is supplied to users with different preferences in a variety of styles. Design represents a kind of advanced personalization. Therefore, the unprecedented popularity of this design style shows that the world has re recognized the importance of personalization of new products. The individual design of new products should not be regarded as external aesthetics, but as an indispensable part of market development. When many new products in the world have the same quality, functions, components, and even performance commonalities, the personalized design of products will greatly affect customers' evaluation of products. In the development of packaging products, we should pay attention to the novelty and unique personality design of products, so as to stand out among many similar products. If the packaging design does not have novel and unique personality, but gives people the feeling of obsolescence and aging, even if the product has good performance, it is difficult to attract consumers' attention and interest, and stimulate consumers' love and purchase motivation. Especially when many new products in the world have the same quality, functions, components, and even performance commonalities, we should work hard on the personalized design of the new packaging, highlighting its internal structure and external modeling individuality. To shape personality, we should have the consciousness of innovation, flexibly apply creative thinking and the latest modern science and technology, and make personalized packaging product design have unique creativity. We should dare to learn from the tradition in the form and color application of packaging products, and integrate the modern color composition into the color design of new products. With the formation of consumer personalization and the improvement of the popularity of various products, consumers who pay attention to the personalized packaging design of new products are increasing. The trend of products from mass production to diversified and small production is a new trend of modern product production. In the sales competition among enterprises, the competition of personalized product packaging design plays a very important role. Consumers' preference for personalized product packaging design has become an important factor in their choice of goods. Products of the same quality and price will have great differences in sales because they mainly test the fatigue performance of production materials. People's requirements for products have changed from focusing on quality to giving consideration to quality and personality design

2 personalized design of packaging products will condense into an aesthetic style and promote touching psychological changes and development. The display of personalized packaging design style should always be consistent with the style of the packaged products. At the same time, it is consistent with showing people's artistic personality, which puts forward higher requirements for modern personalized packaging design. In addition to the perfect combination of the pattern, color, texture and function of the appearance, it also reflects people's inner ideal and pursuit, provides distinctive consumption guidance for different lifestyles, shows different artistic conception, integrates emotion, technology, social information, aesthetic will and other factors, and strives to create a beautiful packaging design that has both unique artistic style and artistic personality. Personalized packaging design can bring artistic beauty and shock only if it meets the needs of human physiology and psychology and transcends experience and inertia. Convenient, suitable and safe packaging design will produce a more direct aesthetic feeling of human beings from the physiological needs. For example, the design of "refrigeration bucket" which won the German Packaging Competition Award in 2001 and the president's award of the latest World Star packaging, this small bucket with natural physical refrigeration system is an innovative invention in the beverage industry. For the first time, it can start the cold chain whenever and wherever you need a cold drink to cool the drink. It can be charged at least 150 times. External energy can be used independently, which is easy to carry alone. Psychologically, elegant and gorgeous packaging images are related to status, light clouds are related to relaxed mood, etc., such as red apples are related to satiety; Flowers and trees are related to the warmth of spring and summer, and male animals are related to vigorous and vigorous characters, etc. However, human creativity is not satisfied with what fully meets the needs. Those explorations beyond human experience and inertia will also bring artistic beauty and shock, but in fact, this is also a manifestation of personalized needs. Contemporary packaging must also show the new look that people yearn for. Generally speaking, the current popular aesthetic style of postmodern packaging design is the result of the integration and evolution of modernist classic aesthetic style and market style. The aesthetic connotation of harmony and elegance is always new with the development of the times. Breaking a single theme, opposing absolute simplicity, and expressing functional information and personality characteristics in multiple ways at multiple levels are the new trends in current packaging design. From the perspective of psychology, all people are eager to get rid of bondage and enjoy a colorful life. Personalized packaging not only means continuous innovation. Realizing the personalized design of packaging is an important aspect of realizing humanized design. High tech materials, whether environmental friendly or ecological, are inseparable from exciting forms. Therefore, we see that psychology also plays a vital role in the artistic development of packaging products. At the same time, the development of human psychology is complex and continuous, and the development of scientific and technological society has a new role in human psychology

3 facing the open world, designers should broaden their horizons and look for the inspiration of personalized design of packaging products from all directions and angles. Precious cultural relics, primitive African wood carvings, mysterious tropical jungle, unique tribal heritage, etc. are all the inspiration sources for personalized packaging design and display style and personality. The development of science and technology has broadened the vision of modern people. Through the processing of computers, people can quickly and accurately capture various elements in the micro world, the macro world and many unknown worlds that we can not understand in the past, so that we can surpass ourselves and freely give play to our creative potential in the palace of science and art. It has important enlightenment for broadening the thinking of artistic creation and showing unique personality style. The feasibility and Realization of designing personalized packaging products will be considered from various aspects under the strength test such as tightening. First of all, design is the forerunner of personalized packaging. With the upgrading of the hardware system of computer-aided graphic design and the development and application of software programs, timely design has been achieved from the input of graphics, the creativity and drawing of packaging design. Before printing, all packaging design data can be digitized, so the prepress system can be ready for timely printing. Secondly, advanced printing technology has become the basic condition to realize personalized design. With the promotion and popularization of direct plate making system and digital printing machine, small batch and personalized timely printing can be completely realized. Third, the ability and technological level of container modeling and production system are the guarantee to realize personalized packaging design. In terms of packaging container modeling, personalized container modeling design can also be realized. The design of packaging containers can completely realize digital and paperless design. All kinds of inner packaging containers are designed on the computer. Form digital production and processing instructions to realize small batch and personalized packaging container modeling design and timely design. In the production of packaging containers, computer-aided manufacturing technology can be used to output the designed packaging container data to the corresponding digital mold or product production equipment, so as to realize the personalized production of mold products and ensure the rapid and accurate production of packaging containers

about packaging "Gallen said that the realization of product personalized design mainly includes the following three aspects: cutting people from different growth stages to develop personalized packaging product design. People at different stages have different levels of maturity and personality psychological characteristics. Studying people's development stages and their different psychological requirements is helpful to endow new products with personality. Develop personalized packaging product design from different levels of consumers in society. The basic components of social composition are individuals and groups, which form various levels due to ethnic, regional, cultural and educational factors. People at different levels have different consumption needs and consumption methods, and they interact with each other. Therefore, in the personality design of new products, we should examine their similarities and differences to increase the scope of adaptation of products, so that a product can become a common symbol of individual identity and group members, a personalized product can become a symbol of a career or achievement, and a personalized product can not only meet the material needs of consumers, And get spiritual compensation and so on. Develop personalized packaging product design from packaging function. Modern products are developing in the direction of multi-function and special functions. In addition to paying attention to the basic utility of products, personalized new product design should also pay attention to the efforts to increase ancillary functions and special functions, so that personalized new products have different characteristics compared with similar products

the diversification of packaging design personality style is also just in line with the requirements of the market for product diversification. With the continuous development of society and the continuous improvement of scientific and technological level, people not only need a great wealth of material products, but also need to match the spiritual enjoyment. People need their emotions to be respected, their personalities to be vented, and their emotions to be communicated. All these have put forward new topics and challenges for designers. As a

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